Tuesday, February 19, 2013

China expected to overtake U.S. to become world's largest iOS and Android market

This is the month that China is expected to overtake the U.S. to become the world's largest iOS and Android smartphone and tablet market, claims app metrics firm Flurry.

According to a report, last month both China and the U.S. had an active device installed base of 221 million and 222 million respectively. But this month this is expected to change, with China expected to have 246 million active devices, compared to 230 million in the U.S.

2013-02-18_17-03-52
(Source: Flurry)

Flurry's data shows that during 2012, the U.S. smartphone and tablet market grew by 55 million new devices. However, over the same period, China added 150 million new devices. In fact, if it hadn't been for the boost that the holiday season in the U.S. gave to mobile sales, China would have passed the U.S. two months ago.

Flurry's data show the U.S. and China to be enormous markets for mobile devices, far surpassing the U.K., which trails far behind when it comes to active iOS and Android devices, with 43 million.

2013-02-18_17-04-27
(Source: Flurry)

China has over 1.3 billion people, compared to the U.S. which has just over 310 million, so it come as no surprise to find China taking the top spot. Most of the Chinese growth is being driven by a rapidly expending middle class, who is showing an insatiable appetite for gadgets.

While the growth experienced in China staggering, isn't the country with the fastest growing mobile gadget market. That title goes to Columbia, which saw it's smartphone and tablet market grow by 278 percent over 2012, with Vietnam in second place with growth of 266 percent. China's growth is in sixth place.

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(Source: Flurry)

Flurry claims to track over 2.4 billion anonymous app sessions per day across more than 275,000 apps from around the world, and says that it is able to reliably measure activity across more than 90% of the world?s smartphones and tablets.

Source: http://www.zdnet.com/china-expected-to-overtake-u-s-to-become-worlds-largest-ios-and-android-market-7000011447/

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